Defy Expectations

When you think about Madison Bumgarner, all the press is about his amazing pitching skills. What’s often overlooked is that he also brings the lumber. I mean, just look at the dude. Similarly, when people think of the Ford Super Duty, they only think of things like horsepower and toughness. Yet once they take a closer look inside, they’ll find luxury technology and innovative features too. I think you can see where this is going.

In this campaign, we played around with the public perception of both Madison and Super Duty by letting them both flex some of their lesser-known skills.