California Smart

Food. Fashion. Nature. Tech. Millennial word association? Sure. But they’re also the keystones of what makes the Golden State special. Ford faced an uphill battle of being seen as an old-fashioned and obsolete auto brand in the heads of many Californians. To show off the luxury features and cutting-edge tech that’s packed in every Ford, we relied on showing how all these qualities make a new Ford the perfect wingman/surf partner/cycle buddy/etc. to let them take advantage of every unique part of the place they call home.